Ruby Red is a television and film production company with offices in New Orleans, LA and Los Angeles, CA. Founded by Gina M. Holland and Jamie R. Balthazar, Ruby Red specializes in producing entertaining, inspiring and commercially successful programming for distribution outlets worldwide. Certified with the Southern California Minority Business Development Council, Ruby Red is positioned to deliver excellence in diversity to clients everywhere.
Currently, Ruby Red is producing a documentary short for the NAACP Legal Defense Fund, America’s Broken Promise, which takes a look at why so many African American homeowners have not returned to New Orleans post-Katrina and how LDF has tackled the problem.
Ruby Red recently completed the production of a one-hour documentary, Breast Cancer Examined: An African American Perspective for TV One Network and Susan G. Komen for the Cure. The compelling documentary takes an inside look at the lives of women and men who are affected by this deadly disease.
In 2008, Ruby Red produced the unscripted one-hour comedy special, Cruisin’ for Love with Kym Whitley for TV One Network. Also, in 2008, the Ruby Red team directed and produced a 20 minute documentary short, entitled The University of New Orleans – 50 years of Changing Lives, which highlighted the universities history and contributions to its parent city.
Ruby Red produced the standup comedy series (eight 1-hour episodes), The Funny Spot with Tony Rock for TV One Network in 2007. Prior to that, Ruby Red produced the NAMIC Vision Awards in Los Angeles, the 2005/2006 Comic View series (28 episodes) for BET and co-produced the independent film, Contradictions of the Heart, starring Clifton Powell, Malcolm Jamal Warner and Vanessa Williams, scheduled for release late 2007. In early 2006, RRI completed an award-winning documentary entitled, New Orleans, My Home, My Life, My Love – which tells the stories of victims of Hurricane Katrina. The documentary first aired on AOL Black Voices and then TV One Network. In 2006, Ruby Red, Inc. also produced a comedic TV reality/unscripted pilot entitled Kym Whitley’s Hollywood Hustle and a music video tribute for the 2006 Congressional Black Caucus event held in Washington, DC.
Ruby Red’s principals have over 20 years of experience in the television industry, and are skilled in creative, programming, production, and operations. As former senior network executives and producers at BET, NBC, and BBC America/ Discovery, they possess broad understanding of the business, enabling the company to handle the majority of daily operations internally. Together, Gina Holland and Jamie Balthazar have developed a wide-range of associations with highly skilled professionals and artists throughout the industry. This, coupled with their expertise, enables them to assemble an astounding list of artists, plus outstanding creative teams and production crews.